Content Connect Africa (Pty) Ltd (CCA) is an independently owned South African media and content business based in Johannesburg.

Extensive experience in the African entertainment industry has allowed CCA to establish itself as a content aggregator and content provider across the continent and worldwide.

Key focus being on-portal and off-portal localized content delivered to mobile operators and third party clients throughout the African continent.

MTN Group Limited recently took an equity stake in CCA, acquiring 36% shareholding of the dynamic entertainment company.

CCA over time has acquired the digital rights and licenses of highly desirable African and International products, services, including music, entertainment, mobile television content and games.

CCA has established itself as a reliable creator and provider of multiple mobile delivery protocols.

With a view to bridging the digital divide for the vast number of new media users throughout Africa, the company is constantly developing entertainment services that reflect and fit with the cultural values and unique nature of this emerging market.

The business continues to grow and CCA had evolved into a business with a 360 offering. Distribution, marketing, publishing as well as specialized services such as publishing and sync clearances.


The core of CCA’s offering is digital distribution of audio and visual content and through a seamless and specialized technical process, music and videos are submitted, digitized and ingested to platforms that deliver content products to millions of consumers across the World.
Content Connect Africa understands the value of bridging the gap between content and marketing and over the years we have been extensively involved in the creation, proposal and execution of a number of entertainment concepts, sponsorship proposals and marketing strategies.
We work with composers, songwriters and publishers to take care of the most important aspect of their careers – getting royalties. CCA works with various organizations publicly by offering blanket music licenses that permit them to play musical works.
Viva Nation TV
Viva Nation TV is a music and lifestyle video channel offering you the hottest local, African and International videos from the world’s freshest artists. Here’s where you’ll see exclusive interviews, behind the scenes action and so much more.
Want to an infectious radio single? Content Connect Africa has a number of relationships with industry greats both locally and internationally. If you have any ideas for a collaborative project, get in touch and we will make it happen.
CCA In Africa
CCA continues to grow and has evolved into a business with a 360 offering that includes distribution, marketing, publishing as well as specialized services such as sync clearances. CCA currently has offices in South Africa, Nigeria and Uganda.

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